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The MINDD Foundation is Built on Shaky Ground

By John McLennan

A forum held at The University of NSW, but not endorsed by it, has highlighted the spurious credibility that university settings give to groups making unsubstantiated health claims.

The full text of this article can be purchased from Informit.

The MINDD Foundation was established in 2005 by Leslie Embersits as a result of her quest for “more informed health care for children”. Embersits has argued that it is legitimate for parents to follow other families’ advice rather than medical advice as the government’s research agenda was “locked in the behavioural paradigm”. She insists that funds should be directed towards studies of nutritional treatments.

MINDD is an acronym for metabolic (M), immunologic (I), neurologic (N), digestive (D) and development (D). The Foundation’s mission statement indicates that it promotes integrated healthcare that “offers real solutions for the whole family by combining diet, nutrient therapy, structural support, energy medicine and lifestyle to restore the body’s natural ability to grow, heal and prevent disease”. There is a focus on diseases of childhood, in particular ADHD, autism and allergies.

MINDD has a board (only one member has a medical qualification) and a list of “ambassadors” (none of whom is medically trained). The ambassadors include Patron Marcus Blackmore, whose company manufactures and supplies a huge range of vitamins and supplements through a business model that controversially suggests that true “wellness” is available for those who use his products. Recently his company purchased a firm that makes Chinese medicines. Other ambassadors include Costa...

The full text of this article can be purchased from Informit.