Australasian Science: Australia's authority on science since 1938

Carrots that stick: Rethinking pleasure and pain as human motivators

Social psychologist Prof E. Tory Higgins discusses his model of how humans interpret and appreciate reward and punishment, and offers unusual approaches to motivate people to action.

The full text of this article can be purchased from Informit.

The full text of this article can be purchased from Informit.

University of Melbourne