Australasian Science: Australia's authority on science since 1938

Sex, Food and Pseudoscience

By Rob Brooks

Sexcereal is a his-and-hers line of breakfast cereals that claims to boost your love life.

The full text of this article can be purchased from Informit.


What’s she doing with that snake? And what does that have to do with cereal? Sexcereal.com

“This,” as I believe it is now fashionable to say, “is actually a thing.”

Where by this I mean Sexcereal. A his and hers line of wholefood cereals that tout themselves as

the world’s first all-natural, GMO-free gender-based breakfast cereal, formulated by a team of nutrition and quality-control professionals. And as far as we know, it is also the first food product to go viral!

Tip of the hat to Dr Michael Kasumovic for bringing this to my attention. It’s us and our colleagues giggling and punning away for a few weeks now.

“Can a gender-based wholefood also be low in trans-fats?”

“Is it high in irony?”

This product represents so much of what is wrong about the world in general, and modern ideas about nutrition in particular. So much...

The full text of this article can be purchased from Informit.