Australasian Science: Australia's authority on science since 1938

Articles related to marketing

We can tell not what are people thinking, but how people are thinking.
Feature: How the Marketers Stole My Brain
Emotions play a large part in our purchasing decisions, so marketers are using neurological methods to tailor advertising campaigns that influence our attitudes to brands.
Feature: More Alternative Career Options for Scientists
A research career doesn’t suit everybody, but the skill sets of scientists can lead to rewarding careers beyond academia, such as in sales and business management.
The Bitter Pill: Pseudoscience in Sport: If It’s Legal It Probably Doesn’t Work
Elite athletes are prime targets for emerging sham products that promise make-believe effects.
Naked Skeptic: It Can’t Hurt You: It’s Natural
The company that marketed a raw milk product that killed a child should not be allowed to use product-labelling loopholes to escape justice.