Australasian Science: Australia's authority on science since 1938

Articles related to advertising

We can tell not what are people thinking, but how people are thinking.
Feature: How the Marketers Stole My Brain
Emotions play a large part in our purchasing decisions, so marketers are using neurological methods to tailor advertising campaigns that influence our attitudes to brands.
Browse: Buying into Feelings of Insecurity
Women who are vulnerable to media-generated insecurity about their bodies buy more shoes and handbags.