Australasian Science: Australia's authority on science since 1938

How the Marketers Stole My Brain

We can tell not what are people thinking, but how people are thinking.

"We can give an insight into the mind and emotions of the people a company is trying to communicate with. We can tell not what are people thinking, but how people are thinking."

By Virginia Millen

Emotions play a large part in our purchasing decisions, so marketers are using neurological methods to tailor advertising campaigns that influence our attitudes to brands.

Virginia Millen writes for Swinburne University of Technology’s Venture magazine (www.swinburne.edu.au/magazine).

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