Australasian Science: Australia's authority on science since 1938

Cheerleaders Make Fools of Our First Impressions

Credit: MN National Guard

Credit: MN National Guard

By Daniel Carragher

The “cheerleader effect” ­– the observation that people appear more attractive when they are in a group – reveals some quirks about how the brain processes complicated visual information.

To view this article subscribe or purchase a yearly pass here.